Final output of the Industry Research Project

Industry research blog post:

I wrote some general questions and send e-mails to people who are expert in media field. Unfortunately, as we know, not all of them reply the email. but I also got some really good suggestions from them. I also did the Google searched of these questions to see if they were anything readily available on the internet.

One of them gave me some tips on how to get an internship.They probably won’t just hire you unless you are highly recommended by someone or have vey useful skills to the organisation.

Do not pretend you know everything, play dumb and soak up as much info as you can. Many people are very protective of their techniques and method, so they may think you are a spy or something, you may run into that type of mentality.

The other suggestion is on how to be a professional colourist. I am very interested in colour correction and colour grading, and his suggestion is that the biggest misunderstanding is that you have to have some sort of special skills to begged at colour correction. People think you need special magical eyes. And there’s nothing from the truth.

What you really to do is learn how to bypass your brain, because we don’t see the way we think we do. As a result, if you rely on your eyes you’ll never become good at it, especially in the beginning.

The Camera tips I got which form one of my Chinese friend, he   a photographer, but he uses the complex language even in Mandarin, I can’t understand all of it, because of industry dragon. He also shares his own experience about the exposure, he said It would be better to take photos in a low exposure rather over exposure because you can get more details and allows you to fix the image in post-production.

I also search for how to cut a documentary and suggestion is that Working with the director and crew before shooting, to insure that the film is being shot with editing in mind. Similarly, the editor should then be able to go into the edit knowing exactly what the director’s vision, It’s typically not possible for the you (the editor) to be present all the shooting, so let the director know what notes you would like on the shoot. The good takes, the blown takes, b-roll, etc. This will be immensely helpful when you start logging footage.

Get a first cut done quickly because final cut often looks nothing like the first cut. Documentaries typically have far more revisions than narrative films, and since there is so much footage to pull from, each revision looks that much different. The point being that your first cut doesn’t’t need to be perfect, because it is going to change immensely anyways.



  1. Janecek,. J 2005. How do I get a job in special effects? Filming,net.(pp.1-1)


  1. Kroil, N., 2014. How to Find Your Story When Cutting a Documentary? PremiumBeat. (pp. 1-1)

  1. VideoUniversity. Unknown How To Edit and Structure Your Documentary pp. 1-1.

Task 3: investigate digital tools

YouTube and Instagram

YouTube: video  Instagram: images (A image worth than thousand words)

YouTube is great platform to start posting my documentary. YouTube at this point is by far the most dominant video hosting site on the Internet.

And It is very easy and conveniences for uploader to uploaded the video to their YouTube account. Many people have now come to understand the world through the YouTube paradigm where news or entertainment are mediated via videos that can be accessed anywhere at any time.

The reason that I upload my video on the YouTube because that YouTube have some really good feature, one of them is that YouTube has an information box. I really like this function because this feature gives a detail about uploader, you also can put your other social media platform account on here. Providing more information to viewers.

YouTube also allow you to playback videos that other users have uploaded. When you join YouTube you make an account or channel, this is where you uploaded videos. You don not have to be a member of YouTube to watch videos. My documentary is comprising 3 episodes each of them 3-5 minutes in length. I think YouTube is a great platform to achieve my goal. Otherwise, YouTube have a comment section which allows the viewers to leave the comment. They can express their feeling about the contents, leave the comments and discuss it.


YouTube editor provides a simple tool for you to edit videos offline and then upload the footages to YouTube. You can simply go to Editor and edit all your content online adding effects. There are some basic edit options which allows you to transitions and cropping your videos as needed on your timeline.

One of most useful features on YouTube is annotations but also one of the most underused features.  Annotations allows you to create clickable links within videos that can link to playlists, channels, and videos. It’s very handy feature. With annotations you can layer text, links, and hotspots over your video. It helps you enrich the video experience by adding information, interactivity and engagement.


Instagram as a mainstream social media platform for people sharing images everyday. There are more than 70 million photos are uploaded to Instagram and users are clicking the like button 2.5 billion times. As a visual platform, Instagram is perfect for catching audience’s attention rather than utilizing text.  As I mention in Task 2 before, I will also make a 15 second highlight video to promote my documentary on Instagram. Beside, I will make an official Instagram account for them. I will put the video link and images on Instagram and also share their splendid artworks on the Instagram. The audiences can click the different links to see more information about them. If the viewers are interested to buy these art work, they can contact with these artists.

Task 5 Audiences analysis

Why are you creating this story? Goals, rationale, purpose, premise? What do you want your audience to experience or understand?

I have been thinking to make this documentary last year, I am huge passionate on the visual art. I also know some young artists who live in awful condition but still keeping for chasing their dream. I want let more people to know their situation.

Purpose:  Because some of these young artist’s parents are against they drawing, they want their children find normal live and live in a normal life. I hope this video can educate these parents to support their children.


Premise: The purpose is to encourage the young person or artist to chase their dreams, despite the financial uncertainty

For Art dealer: some Art dealer may be interested in these artworks, and want to buy one.


What is your story?

My story is about some young people who live in awful conditions. They are not interested in a full time job but rather spending all their time, day and night, producing and creating oil-paintings. This is reality documentary-making depicting art graduates who paint continually. The story will show them creating artworks and living their daily lives. I also will interview them to talk about their experience and insight into life as an artist.

In what way will it be original, surprising, human, passionate, truthful or relevant to your audience?

This Documentary could as an educational video for these young artists’ parents. I also will make an Instagram account for them to upload their artworks on Instagram, Instagram also provides a platform for them to showcase their works, to let more people see about Chinese artworks.

Where will you publish your story?

I will upload this video on YouTube and the picture I will upload on Instagram.

What platform/s and hardware are suited to your audience? E-books, blogs, videos, photos, podcasts, tweets, status updates, apps, games, forums, websites?

Because this is traditional documentary, so I will make a 3-5 episodes’ video each of them 3-5 minutes in length. It could be like as a showreel which to display on the YouTube. I also post these artworks on the Instagram.

Who is your audience? Who is your target viewer/user – i.e. the group you will target in promoting the work?

It could be as an educational video for parents of young artists, who are potentially aged around 50-60. The target audience could also be young people around the age of 20-30. They are passionate about art but also concerned about the unstable lifestyle and potential irregular income. They are struggling and wondering if the artistic life is right for them. Art dealers and collectors could also be interested in this video which acts somewhat as a showcase for the work of these young artists. They would then be able to follow through and make contact.


When will you create the content and start to engage your audience?

I will film this project at around mid June. What is the production process and publishing schedule?


production schedule  
6/06 B-roll
7/06 photo shoot
8/06 artists living condition
10/06 Interview(Young artists)
11/06 Interview( 2 Tutors)
12-13/06 filming the gallery


publishing schedule:

Review the footages – 14/06 – 16/06

Review the photography – 14/06 – 16/06





How will your audience participate in the narrative? Will they be able to contribute to the narrative, alter the narrative, respond to the narrative?

The audiences can go to the YouTube to find out this documentary. The viewers can leave the comments and discuss the content, talking about the feeling about this video. they can give some feedback to me.

Task 9 EPOC media objects

Why Do You Need a storyboard?

A film storyboard is essentially a series of frames, with drawings of the sequence of events in a film, like a comic book of the film or some section of the film produced beforehand. It helps film, cinematographers and television commercial advertising clients visualize the scenes and find potential problems before they occur- Wiki


Creating a storyboard is extremely important for planning out your video for your pre-production.

It is a graphic representation of how your video will unfold, shot by shot.  Storyboard always embed with the notes, because the storyboard will be jot down some notes about what is happening.


Storyboard is for sketch your story how scenes will look like. It doesn’t have to incredibly detailed and draw all of props or use color. You don’t have to be great at drawing either. Just provide enough details about what is happening and which character are in the scene and what the framing will look like. Because you always can write down the script and notes to help fill in the rest of the detail.



Storyboard is made up of a number of squares with pictures to represent each shot.  You can always write some notes about what is going on in the scene what is being said in the script during that shot. It’s very easy and convinces that to remind you what shot going to take step by step.


The aim of making a storyboard is that storyboard is easier to share and explain your concept for your video with other. Storyboard seem as an integral part of your video making process because it not only help visualize your ideas for your client but also help the production and post production.


Sometimes we had experiences where trying to explain something and other person can’t understand and see your vision. Someone may just can’t read through a text, such as script. But when you have a storyboard, you can show people how your video going to be, and what it will look like. This make it infinitely easier for other people to understand your idea.


Why do we need a Storyboard?

– Easy for you to explain and share your vision to people

– Time saving: The storyboard may cover all the angles and frames that you will shot. It will become very handy during making the videos. It also will save time in revisions later.





屏幕快照 2016-05-07 10.36.14 pm.png

you can do a very beautiful one with the colour, props and details but you also can draw very simple and rough one.

屏幕快照 2016-05-07 10.32.55 pm.png

Task 2 write a digital narrative outline

Narrative outline:

There are some young people who live in awful conditions. They are not interested in a full time job but rather spending all their time, day and night, producing and creating oil-paintings. This is reality documentary-making depicting art graduates who paint continually. The story will show them creating artworks and living their daily lives. I also will interview them to talk about their experience and insight into life as an artist. This video will also display the struggle they endure with the people who are against them. Some parents are totally against their choice to work as an artist and would prefer them to have a ‘normal job’ and live a ‘normal life’. In China most parents hope their children will be lawyers, engineers, doctors etc. They think those are decent jobs. Of course they want their children to be able to support their own family. They believe that jobs in the arts can’t earn good incomes, especially in small cities.  In this video, I want to show the conflicts between young artists and their parents and will also gather the opinions of parents plus their mentors. The tutors of young artists are very supportive towards their students and fully understand their conflicts.

After these young artists graduate, they call themselves artists. They believe they are experts in their field. They believe they will successful. Some young artists are still living near the university to chase their dreams, whereas some of them will give up due to feeling too much stress and confusion. I will also focus on university tutors and professors to show the advice they give to their students. If these tutors are happy to share their own experience – how did they overcome the challenge when they were young? They may offer words of advice. Although this is a reality show, I will also write down the storyboard and script, because it will have several different scenarios and need to take the different scenes in different spots. I would like to do some interviews with parents if they are happy to sit in front of the camera, to see what opinions will come up.

I also will interview art collectors, to get their expert opinion on what potential these young artists are showing. What kind of achievements have they made two years after graduation? Are they being closer to their dreams or not? Which art genre are currently appealing to an audience and what art are people buying? The gallery management and art dealer would be the next interviewees, as these young artists will be hoping to exhibit their work. What advice would a gallery manager give them? Do they think their works have potential or not? Are their artworks catering to the audience aesthetic? I also will interview a few visitors in the galley randomly, to ask them their opinions on the art works.

What has been accomplished by these young artists in two years after graduation? I know some of them send their works to the China International Poster Biennial. Some of them get a fairly good result. Their artworks become more mature and display their own painting style. How do they feel about the work they’re creating? Have their skills improved? What sort of audience response is their art evoking?

These artists and their tutors have founded an art alliance called Wave, meaning that they’re hoping more and more artists can join in this group, especially the upcoming young artists.  They have their own gallery in this Art organization.

One of the sponsors gives them a free space for painting in, as most young artists spend their money on pigment and other painting material and equipment and often don’t have to means to rent a space. So in the first 3 years, the sponsor provides a place for them for free. I would like to interview this sponsor to see what he stands to gain from being so generous.

The Edit and Reflection on your ‘Documentary in a Day’


Approaching people for an interview
We went out and found some people who were willing to do an interview, and asked them some simple questions about home. Some of  the interviewees were very happy to do it, but some of them not so much and felt a little uncomfortable in front of the camera. It was also hard to approach people as not everyone was willing to be interviewed. However, I found it a lot easier this time around as we had previously done this exercise before.

Setting up the light for an interview
We used two types of lights, the kino and LED lights. One as a fill light and the other as a key light. The fill light is used to separate the subject from the background. We have practiced how to set up the lighting equipments before, so on the day it was not a challenge for us. I really liked how the lighting turned out. It was very suitable for an interview and separated the subject from the background nicely.

Besides that, we also used a lapel mic instead of a boom that day. I think it was a good choice for when we did the interviews as it allowed us to record the interviewee’s voice very easily and clearly. It was also very easy to hide the tiny mic, and that the mic line could also be hidden under the clothes.

The interview is the hardest for me. Even though we wrote the questions a few days before the interview, having to ask others the questions were a big challenge for me because I found it hard to guide them to talk more about something that is personal, and in some cases, that could be something that they are not willing to share with people whom they do not know very well.


I always feel very happy and excited when it comes to editing the footage that we have shot.

For this project, I want to focus on interviewee’s answer about home. I made titles “what makes a place home for you” and “feelings about home” to bring focus on the interviewees’ answers.

There were also some challenges face when editing my project. The first is that we could hear other people’s voice in the interviews. There were also some ambient sound. When editing the project, I had to figure out what to do with those sound problems. I used the marker tool to tune down the other person’s voice and added some background music to make it less obvious. These are two ways that can be used to hide the ambient sound and other person’s voice. I also used the marker tool to tune up and tune down the background music, because I wanted the interviewees’ voice to remain the primary sound throughout. In order to do that, I needed to tune up the interviewees’ voice and tune down the background music in some cases.

I also purposefully added some gaps between the footage for a better transition. The gap creates silence and gives the audience some time to ponder on what was being said.

For video transitions, I used many effects on this project. By doing so, it creates a smoother transition between the different footages.

HOME from GUO on Vimeo.

Slough of Despond 2: Interactive storytelling -Sound of my Voice, Jungle Something and bear 71.

In this blog entry, the interactive storytelling exercise, I have chosen three examples of interactive storytelling , and considering the visual design , functionality and structure. The three examples are Sound of my Voice , Jungle Something and Bear 71.This entry also look at some ways probably I could implement the ideas, trying to find some useful thing which inspired me making my own digital story.

sound of my voice

This website is similar to traditional forms of movies trailers on the internet,  this  is a 12 mins trailers, the interesting is that the first time loading,  I just saw a red image and  I have no idea how to start  this trailer in the website. they didn’t  give me a hint how to start it.

Visual Design

On the first loading, I realized that the horizontal width of the page is much wider that my screen when the trailer start, the first time I realized that it probably is an old movie but I quickly realized this is a low quality version, and the funny thing is that we cannot adjust  to a high quality.

The other interesting thing is that , Upon viewing, we can saw a red circles with a magnifying glass symbol appear, so we can click on to see a detail of part of the film. But to be honest, I am not interested to click on it in second times. I know it is a way which it make this film to be more mystery. But there is nothing to encourage me to explore more about this movie. In this film, unless I click the symbols with magnifying glass as the video plays, I cannot find any element which encourage me to interact with this video.


I would surprised that this was a 13mins trailer, and I don’t think it serve this well, I think Trailers  should be short and delicate. Trailer makers need to use two mins to convey the premise thing to the viewers, and trying to hook them. I think it fails as the basic function, but I think the red circle with magnifying glass symbol is great idea, because trying to appeal audience’s attention is alway primary thing that filmmakers need to think about.


I think this is a way which distinguished from traditional film trailers. There are some tag which you can click in and learn more about the part of film. Such as when you click the interactive symbol, there are two options will be  appeared, ‘Educate yourself’ and ‘Let’s discuss’  when you click the ‘Let’s discuss option, and then, it will open a screen saying ‘Tell me you name’ and ‘What do you have to say. So the viewers can write down their comments on it, But you cannot find any other comments or discussions, this is different. We want to know other viewer’s comments and discussion with them. So I  probably will not use this function, if they do not allow you to see other comments.

Jungle something

It is more like a normal website with video. some picture on the top and with some tagline, when you click one of the picture, there is a link which will takes the viewer to the creator’s own Vimeo website.

Visual Design

There is a simple and beautiful page. It simple and clean but it so adorable. In the top of  screen the three characters involved in the video. The background image is a brick wall, it really good colour to match the tone of website.  the aesthetics match the video content. In the page, there is a interview, video people who are chat with the 3 characters, they are very relaxing and funny. I quite like this type of page. The one thing I have to mention that the horizon width of the page is wider than my laptop monitor(at least in my laptop)  but it is not a big deal.

When the initial video finishes playing, the screen appear a link to other video, you can click on it, and you will find anther videos which is from the  same account holder, and watch more video in this guy Vimeo account.

There are links to individual character pages, all the individual’s video content is good. providing enough to expand the character.

I really like this visual style in website, and I will to think more about how to make our digital story like this, simple, clean and interesting.


There is a function is bottom of right call ‘Credits’ when you click on it, you can see thing like that:

屏幕快照 2015-06-04 下午8.18.34

There are some link display on the right hand site, you can click on it. You also can click on the text banner, it  led me back to the home page.


This website layout allows you to pick one of the character when you’ve watched the initial video in the home page. 屏幕快照 2015-06-04 下午10.38.21

You can pick a character which you are interested in. this is a good way to tell a story to people, because videos are short but funny, they did a good job on it, and those types of interview and filmmaking inspired me a lot, the one thing is trying to make you project short, it’s unnecessary to be a perfect but need to appeal viewers’ attention.  the one flaw on those video is that when you go to the each individual’s video, the each story is discrete. I mean we’ve watch the initial video, and they have three characters in the video, we might think they have some connection with each other, but actually not. Any way, the music is good.

Bear 71 (

Bear 71 is a 2012 interactive National Film Board of Canada (NFB) web documentary by Leanne Allison and Jeremy Mendes about a grizzly bear in Banff National Park. These interactive documentary illuminated the way humans engage wildlife in the age or networks,satellites and digital surveillance. But it hard to tell new technologies rise of the surveillance state or it impacts the freedom of animal.

Visual Design

The documentary uses black and white surveillance footage of bear and other animals living the wild .Those camera were setting for monitor the animal’s behavior in wild. We’ve watched the initial video, there is a map which appeared to the screen. It is a map by using bear 71 as an active story map, I mean it is like reality Animal tracking APP. we also can click on links to other animals and at the same time, listening to the narrations of bear 71. Although this is very new way for visual appealing, it still not encouraged me to have a further exploration.


The film is linear in structure in nature. The video starts with a short footage, A bear was captured and some people did something on the bear and then release bear 71 back to wild, it seems a real story starting to beginning. The story lasts for 20 mins, the whole documentary by using narration style, and this is very great method for making  the audiences feel sympathy and want to give support to those animals. This is a successful way to do publicity a documentary.


Your could click on any video which show in the map and to get  those animals’ brief information and description. But for me , sometimes, I might prefer just wait for the next video. but I also pick one of video. It is really good story to capture viewers attention. The one thing I need to mention the website will requested you to turn on your microphone and video, It is wired for me, It just like a chatting room or something, I am not sure what it is for. Perhaps it was remind people to pay attention to wild animals. But it is really good way to interactive with viewers

The abstract edit

Abstract video is non-narrative visual/sound experiences with no story and no acting. They rely on the unique qualities of motion, rhythm, light and composition inherent in the technical medium of cinema to create emotional experiences. (wikipedia)

When recording abstract audio, we need avoid to record some audio which we known well, like people’s dialogue or the footage, train’s sound. Our job is trying to record unique and incomprehensible audio. Using non-narrative sound experience with anything.

Abstract visual, I think we did great job in recording abstract video. Because abstract visual uses a visual language of shape, form and color and line to create a composition, so the video we recording is full of those basic abstract elements, the colour, line and unique form. Most of the previous work on emotion recognition focused on extracting emotions from visual or audio information separately, including both visual and audio from video clips, to recognize the human emotion. I know it’s very hard to use abstract video to have a deeply connection with human emotion.

Through abstract edit, we learn how to use mix two footage, how to use ‘fade in’ and fade out’ to mix two footage.I mean we can use effect control to adjust opacity. It’s really like Photoshopshop, putting two different image and change the layers transparent. We shooting the lobby of building 9, in that place, there is a bing screen and have a beautiful light effect. I’m happy to shoot that place, because it’s color and shape.

I also learn how to title to add the text in the video. Putting haiku is awesome idea in abstract video, because the Haiku can make your video be more fun and creating an emotional experiences  which have a strong connection with people. 


Jiajun Bu ; Chun Chen ; Nan Li (2004) ‘Audio-visual based emotion recognition – a new approach’ Vol.2 pp. II-1020 – II-1025

Abstract from GUO on Vimeo.


Delectable Mountains 6: Programming concepts 2

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This is very interesting program In this program they have some video which can teach you how to use basic computer knowledge to create something which you are interested. in this program  they have a set of instructions that tell a computer what to do. You can build things which  are from your ideas. For people who are professional in computer programming, this is a very good way for them to build something to help people’s live more easier. In this program, we trying to use code to join with Elsa and Anna to explore beauty and magic world. They use a new code way call  Blockly which is visual blocks to drag in and drag out in the program to create snowflake and patterns.

They teach you how to use code to create a simple line and also teaching you how to use different Blocklies create complex patterns and snowflake. As a beginner of this program, I didn’t feel stress in these program, may be this program was created for children, so they tried to make the whole process easier.The other funny thing is that  in the final step is to create any pattern of snowflake you want. so you can create  things yourself with your own sense of creativity.